The work built a bold launch platform for an independent Cardiff-born nicotine-pouch brand. A high-contrast black-and-white visual system, sharp typography and a tightly controlled orange accent created a distinctive world across film, product, digital and outdoor formats.
Product imagery, website pages and outdoor creative translated the same visual language into formats that supported both recognition and conversion.
Hockey, mountain and training films combined fast movement with minimal graphic interruption, allowing the pace and character of each subject to carry the story.
The central platform positioned the product within worlds of sport, endurance and self-discipline, giving the brand a clear attitude and audience from launch.
