A launch campaign for Huel Black Edition Ready-to-Drink, created to introduce the product through a bold, performance-focused visual world. Working within the Rebel Lion team, the campaign combined film, location photography and motion to communicate convenience, nutrition and high protein without losing Huel’s direct, confident tone.
The hero film followed the product through a demanding working day, positioning it as a practical source of complete nutrition for people constantly on the move. Natural performances and cinematic outdoor locations gave the campaign an authentic, grounded feel.
A supporting photography shoot placed the distinctive black bottles against rugged natural environments. The contrast between the minimal packaging and textured landscapes created a strong collection of product images for digital and social use.
Motion graphics focused on the product’s key nutritional messages, using bold typography and stripped-back animation to make information clear and immediately memorable.
