A collection of film and social campaigns created for Cardiff City FC, spanning player-led content, supporter stories and the club’s 125th anniversary. Working within the Rebel Lion team, the aim was to create work that felt authentic to Cardiff while celebrating the people, history and shared identity behind the club.
Player-led campaign films combined controlled studio production with bold lighting, close-up details and the club’s distinctive blue identity. The work was supported by behind-the-scenes photography and short-form edits created for social channels.
The 125th-anniversary campaign placed supporters at the centre of the story. A cinematic hero film brought different generations together through their memories, rituals and connection to Cardiff City.
Additional work included promotion material for key fixtures, player interviews, motion graphics and social cutdowns.
