An integrated summer campaign created to make Birchwood Motors feel energetic, approachable and impossible to miss. The playful 'grampa' identity connected film, social content, digital advertising, experiential activity and large-format outdoor media across South Wales.
The campaign was delivered through film, social content, digital advertising, large-format media and live promotional activity across South Wales. Consistent colours, props and messaging connected every element of the campaign, from the hero film and city-centre activation to dealership and digital communications.
