A high-energy motion and digital out-of-home rollout for P!NK’s Summer Carnival Tour. I adapted the tour’s established visual language into bold, highly legible executions designed to work across roadside screens, transport environments and large-format digital placements in multiple UK cities.
The campaign translated the scale and spectacle of the live show into city-wide media, including roadside panels, station formats and long digital ribbons.
Confetti, light, typography and performance imagery were choreographed into flexible motion assets that could be reformatted without losing pace or recognition.
Supporting interview and teaser formats extended the campaign into social, helping build momentum around the tour beyond the media sites themselves.
