Working as Art Director / Creative within the R4 Advertising and Rebel Lion team, I adapted the tour’s established identity into bold motion and large-format executions designed to hold attention in busy public environments. The work appeared across premium digital out-of-home locations in London and Manchester.
Dedicated formats were created for Tottenham Court Road’s Outernet, The O2 and Co-op Live, balancing concert atmosphere with the clarity needed for high-footfall environments.
The central London activation delivered 2.2 million impacts. JCDecaux placements delivered 593,252 impressions against a target of 581,353, while the Outernet Vista placement recorded 302 plays and 16.11% of airtime.
