Art Direction · Motion · Digital Out-of-Home
Large-format motion and environmental creative for Paul McCartney’s Got Back Tour, brought to life across Tottenham Court Road Outernet, the O2 Arena & Co-op Live.
Working as Art Director / Creative within the R4 team, I adapted the tour’s established visual identity into bold, legible motion and large-format executions designed to hold attention in busy public environments.
Role: Art Director / Creative
Employer: R4 Advertising / Rebel Lion
Deliverables: Digital out-of-home, large-format motion and campaign adaptations
Employer: R4 Advertising / Rebel Lion
Deliverables: Digital out-of-home, large-format motion and campaign adaptations
