I’m an Art Director and Creative Lead with 15+ years of experience across brand, campaign, film, motion, outdoor, digital and experiential work. I develop ideas from the first strategic thought through to finished execution, combining clear messaging with strong visual craft.
My career has taken me from leading design teams and national consumer campaigns to international political work, corporate storytelling and hands-on art direction for major entertainment and sports projects. I’ve created work for clients and campaigns connected to Sir Paul McCartney, P!NK, Sir Elton John, Huel, Norton Motorcycles, Cardiff City FC, the Football Association of Wales, Disneyland Paris, M&S, Sky, British Gas, Blackstone, Deliveroo, Glencore and Heathrow.
I’m comfortable moving between strategy and execution: shaping the idea, directing teams and production partners, presenting to senior stakeholders and staying close to the details that make the final work effective.
Based in Cardiff and available for permanent, freelance and project opportunities.